Privacy policy

📅 Last updated: 20 September 2025

Privacy Policy

This privacy policy explains how your personal information is collected, used, and shared when you visit yehaw.co.uk (hereinafter “the Site”) or make a purchase from it.

Who we are & where we operate

To avoid any confusion:

  • Trading/brand: Yehaw (“we”, “us”).

  • Primary market: We sell and ship to customers in the United Kingdom via yehaw.co.uk.

  • Registered office (legal seat): 127 Boetendael Street, 1180 Uccle, Belgium.

  • Customer support: +44 7386 625047 (UK line) • contact@yehaw.co.uk (email).

In short, our company is legally based in Belgium, and we trade primarily in the UK. The UK phone number and .co.uk domain reflect our main market; the Belgian address is our registered office.

Personal Data Collected
When you browse the Site, certain information is automatically collected, including:

  • Your browser type, IP address, and time zone

  • Certain cookies installed on your device

  • Pages visited, products viewed, and search queries that led you to our Site

  • Your interactions with the Site

We refer to this information as “Device Information.”

Methods of Collection
Cookies: These files store essential browsing information.
Examples:

  • _session_id: A unique identifier used to store information about your session

  • cart: Stores items added to your shopping cart

Log Files: These record certain actions on the Site, such as your IP address, internet service provider, and browser type.
Web Beacons and Pixels: Technologies used to track how visitors interact with the Site.

When you place an order, we also collect personal details including:

  • Full name

  • Billing and shipping address

  • Email address and phone number

This data is referred to as “Order Information.”
When we refer to Personal Information, we mean both Device Information and Order Information.

Use of Personal Information

Order Information is used to:
✅ Process payments and ship orders
✅ Communicate with customers when needed
✅ Detect and prevent fraud
✅ Tailor our offers and provide relevant content

Device Information is used to:
✅ Identify fraud attempts
✅ Optimise user experience and site navigation
✅ Measure the effectiveness of marketing campaigns

Sharing of Personal Information
We share certain personal data with third-party service providers to support our business:

  • Shopify Inc: Our online store hosting platform

  • Google Ads: Tool for analysing traffic and on-site behaviour

Additionally, we may disclose information if required by law or necessary to protect our rights.

Targeted Advertising
Your personal information may be used for advertising purposes.
You can limit or manage these adverts by adjusting your preferences in your browser or through advertising settings:

Your Rights
If you are a resident of the European Union, you have the following rights:
✅ Access the personal information we hold about you
✅ Request a correction or update of your information
✅ Request the deletion of your personal data

To exercise these rights, please contact us at contact@yehaw.co.uk.
Please note that some information may be transferred outside of Europe, including to China, in connection with order processing.

International transfers

Because we trade in the UK and are established in the EU, your data may be processed in the UK, the EEA, and other countries outside your location. Where data is transferred outside the UK/EEA (for example, to partners involved in order processing, which may include China), we use appropriate safeguards (such as Standard Contractual Clauses) or rely on other lawful transfer mechanisms

Data Retention
Order Information is retained for as long as necessary to fulfil your order, unless you request its deletion.

Changes to the Privacy Policy
This policy may be updated from time to time to reflect changes in our practices, legal obligations, or operational adjustments.

Contact Us
📍 Address: 127 Boetendael Street, 1180 Uccle
📧 Email: contact@yehaw.co.uk
📞 Phone: +44 7386 625047